Hair salon software with Sofia answering your WhatsApp

BarberBooking is the Portuguese platform where Sofia — the AI receptionist — answers your salon's WhatsApp, checks the calendar in real time and books for you; it serves hair salons, barbershops, beauty salons, aesthetics and wellness centers. It brings together an online booking system, mobile app, WhatsApp Business, loyalty programs, MB WAY payments, and customer acquisition in a single solution — designed for independent hairstylists and teams.

BarberBooking online booking page for a hair salon

Benefícios

  • Schedule full, no phone — Clients can book 24/7 from their mobile phones. You can view everything organized by professional, with online appointments highlighted.
  • Fewer no-shows — Automatic WhatsApp confirmations and reminders, with a confirm button. An empty chair is money lost.
  • Returning customers — Loyalty programs and automatic reactivation of inactive customers increase recurring visits without random discounts.

It is not just a calendar — it is complete salon management

Many hair salon software solutions stop at bookings. BarberBooking manages the schedules of multiple professionals, services and prices, individual client records, payments, and retention marketing. Everything in one place, with no spreadsheets or notebooks.

Automated WhatsApp — the channel your customers already use

In Portugal, WhatsApp is the channel your clients actually read. Each appointment triggers an immediate confirmation, a reminder 24 hours and 2 hours before, and a review request after the visit. Zero manual work for your team.

Automated WhatsApp notifications for salon clients

Payments the Portuguese way: MB WAY

Activation and payments with native MB WAY via EuPago, and international cards via Stripe whenever you need. Without relying on card-only methods designed for other markets.

Marketplace and public profile that bring in new clients

Each salon has a public page indexable by Google, featuring services, reviews, and instant booking — under your own brand, not a marketplace that charges commissions. Programmatic SEO by city and service brings demand to your doorstep. 0% commission per booking.

Perguntas frequentes

Does BarberBooking only serve barbershops?

No. It is a multi-industry platform for hair salons, barbershops, beauty salons, nail bars, aesthetic clinics, spas, and mixed-concept salons. The wording and services are tailored to the type of business from the moment of registration.

Can I manage multiple professionals in the same salon?

Yes. Each professional has their own schedule, services, and working hours. You can see everything in a single view, and clients choose who they book with.

Do I pay a commission for each booking?

No. BarberBooking operates on a monthly subscription basis, with 0% commission per booking — including bookings from the marketplace or SEO.

How long does it take to start?

Registration and activation take about 2 minutes, with payment via MB WAY. Afterwards, a setup assistant will get the salon ready to receive online bookings.

Does the client need to install an app to book an appointment at the salon?

It is not mandatory. They can book through the browser. Those who wish may install the PWA with your salon's logo and receive push notifications, without the App Store.

Start now