An AI receptionist that answers WhatsApp and books into your calendar
Sofia replies to your clients on WhatsApp, sees your calendar in real time and books, cancels and reminds for you — day, night and while your hands are busy. No extra hire. Built for barbershops, hairdressers, beauty, nails, massage and tattoo studios.
Benefícios
- Answers when you can't — A client writes at 11 pm and gets a reply at 11 pm. No message left unread, no request going cold until tomorrow.
- Only offers free slots — She checks the real calendar before replying. No double bookings and no “let me check and get back to you”.
- Books, cancels and reminds — Creates the booking in your calendar, cancels when the client asks and sends the confirmation plus reminders 24 h and 2 h before, with a confirm button.
- You own the conversation — If you reply to a client yourself, Sofia goes quiet and lets you talk. She only comes back once the conversation settles.
- Speaks the client's language — Replies in whatever language the client writes — Portuguese, English, Spanish, French and more — and reminders go out in that language.
- Knows your business — Knows your services, prices, hours and team, and sees each client's bookings and benefits before answering.
A booking from “hello” to confirmation
This is what a conversation with Sofia looks like. Notice that she looks at the day before asking for a time, states the shop's real hours and only offers slots that exist.
- ClientHi! Do you have a slot for a haircut and beard on Sunday?
- SofiaHi! We're closed on Sundays — we're open Monday to Friday, 9 am to 8 pm, and Saturday until 6 pm. Shall I check Monday?
- ClientSure, end of the day.
- SofiaOn Monday I have 6:15 pm and 7:00 pm with Rui. Which do you prefer?
- Client7 pm.
- SofiaBooked: haircut and beard, Monday at 7:00 pm with Rui. You'll get the confirmation here and a reminder 2 hours before. See you Monday!
What Sofia does — and what she doesn't do yet
Does: answers WhatsApp, replies to questions about services, prices and hours, checks the calendar in real time, books and cancels, sends confirmations and reminders, sees the client's history and benefits, replies in several languages and goes quiet when you step into the conversation. Doesn't do yet: reschedule in a single step (today she cancels and rebooks), take payments inside the chat, or answer client phone calls — voice is in pilot. We'd rather tell you here than surprise you later.
Phone: in pilot, not for sale yet
Phone answering by Sofia exists and is being tested on a pilot number, but we don't sell it yet: we'll only announce it once real client calls are proven end to end. If you'd like to be among the first businesses to test it, tell us in the form and we'll talk.
On WhatsApp, through Meta's official API
Sofia replies through the official WhatsApp Business API from Meta, not through a phone running automations that Meta can block. Connecting your WhatsApp to Sofia is an assisted process: we do it with you during activation, no settings to touch on your side. Each reminder sent has a per-message cost charged by Meta; every plan includes credits and there are top-up packs.
What it costs
See current Solo, Pro and Elite prices at /planos. No booking commissions.
Perguntas frequentes
Does Sofia replace the receptionist?
She replaces the replying-and-booking part on WhatsApp. Whoever is at the front desk keeps welcoming people; Sofia takes care of the phone, at any hour.
What if Sofia gets it wrong?
She only books slots that are actually free in the calendar, and you see everything in real time and can change or cancel. If you reply to a conversation yourself, she stops and lets you carry on.
Does she answer phone calls?
Not for clients yet. Phone answering is in pilot; once it's proven with real calls, we'll announce it here.
Which plans include her?
The Pro and Elite plans. The Solo plan does not include Sofia.
Do I need a separate WhatsApp Business account?
You don't need to buy anything from Meta. We connect your WhatsApp to Sofia during activation, in an assisted process.
Does it work for salons, beauty, nails, massage or tattoo?
Yes. It's the same Sofia: she knows the services, prices, hours and team of your business, whatever it is.
Can I watch Sofia work before signing up?
Yes. At barberbooking.pt/demo you message her on WhatsApp and watch your booking land in a real calendar, live.
How long does activation take?
The account is created online in a few minutes, with a €2 activation. We connect your WhatsApp to Sofia with you right after.