While you work, Sofia takes care of your clients.

BarberBooking is the Portuguese booking platform for beauty and wellness businesses, with Sofia: an AI receptionist that answers your shop’s WhatsApp, checks the calendar in real time and books for you, 24 hours a day. Your clients book by themselves from their phones and you stop interrupting your service. No commission per booking: you pay a fixed monthly fee and the client is yours.

Benefícios

  • 24/7 bookings, without answering the phone — Your booking page is online 24/7. The client chooses the service, the professional, and the exact time that is available — and the calendar updates automatically. You will stop missing appointments because your hands were busy with scissors.
  • 0% commission per booking — See current Solo, Pro and Elite prices at /planos. No booking commissions.
  • Automated WhatsApp reminders — No-shows are the invisible cost of any schedule. BarberBooking sends automatic reminders before appointments, through the channel that the Portuguese client actually uses — WhatsApp — and reduces absences without you having to write to anyone.

What type of business is it for

BarberBooking is designed for those who work by appointment: barbershops, hair salons, beauty salons, nail salons, aesthetics, spas and massages, tattoo studios, and wellness clinics. Each business configures its services, durations, prices, and staff — the platform adapts its language and workflow to your type of work, instead of forcing you to fit into a barbershop model.

How it works, from registration to your first appointment

Create your account, define your services and hours, and receive your own public link to share on Instagram, Google, or via message. From then on, clients book by themselves and you manage everything from your schedule: confirm, reschedule, close accounts, and track each client's history. Installation does not require new equipment — it works on the phone you already have.

Portuguese payments and billing

The platform speaks the language of the Portuguese market: MB WAY and Multibanco for payments, monthly fees in euros, and national invoicing. You don't need to explain to your clients a payment method they don't use, nor do you need accounts in foreign currencies.

Your public page, found on Google

Each business receives a public page optimized for search, featuring services, prices, photos, and real customer reviews. When someone searches for your name or a service in your area, the page appears — and leads directly to the booking button, with no intermediaries involved.

Perguntas frequentes

How much does BarberBooking cost?

See current Solo, Pro and Elite prices at /planos. No booking commissions.

Do I need to install any application?

No. BarberBooking works in the browser on your mobile phone, tablet, or computer, and can be added to your home screen as an app. Your clients also do not need to install anything — they can book via a link.

Do my clients receive reminders?

Yes. The platform sends automated reminders via WhatsApp before the appointment, and mobile notifications for those who enable them. This is what reduces no-shows the most, without you having to message anyone.

Is this for beauty salons, nail studios, or aesthetic clinics, or is it exclusively for barbershops?

It is suitable for any business that operates by appointment. Barbershops, hair salons, beauty salons, nail salons, aesthetics, spas, massage centers, and tattoo studios all use the same platform, with language and services tailored to their specific type of work.

May I try it out before paying?

Yes. You can create your account and set up your business without a credit card. You only choose your plan when you decide to proceed — nothing will be charged without your express confirmation.

What if I already have clients and appointments elsewhere?

You can start receiving new bookings immediately and transfer the information at your own pace. The calendar accepts bookings created by you manually, so you can keep what you already have while the transition takes place.

Does Sofia answer the phone?

Not for clients yet. Phone answering is in pilot on a test number and we will only announce it once it is proven with real calls. Today Sofia answers your shop's WhatsApp: she replies, checks the calendar in real time, books and cancels.

Try Sofia for 30 days